June 18, 2013, 1:44 pm | by rachael azulay
What is the best guerilla marketing campaign that you can think of? Not sure what it is? Guerrilla marketing is defined as an advertising strategy that uses low-cost and unusual means; they are often localized to promote a product or service. Guerilla marketing can come in many different forms. Prints appear to be the most [...]
May 29, 2013, 9:58 am | by rachael azulay
It’s not hard to love my job. I research material, news and share it with our community over our various platforms. That’s what social media is all about: creating connections and solidifying them with valuable information and interactions. But if you are using your company’s social media know that posting can go wrong. What you [...]
May 15, 2013, 4:59 pm | by rachael azulay
A few blog posts ago we covered the redesign of the Pepsi bottle (If you don’t know what we’re talking about then click HERE). Now, Diet Coke has released a new vending machine called the Slender Vender. It’s actually quite impressive. The Slender Vender is only a foot across, slipping into any tight spot. Examples: [...]
May 7, 2013, 3:01 pm | by rachael azulay
I’ve just wrapped up my final year in university. Come July I’ll be walking across the stage and receiving my diploma in Commerce specializing in Marketing. It’s going to be a happy moment people. I’ve learned plenty about marketing from communication channels, marketing research, how to define demographics, and created hypothetical marketing plans for real life [...]
April 22, 2013, 9:00 am | by Andrew Johnson
Music is one of my biggest passions, if not my biggest. I wake up to it, I eat with it, I work with it, I can’t wait to get home to play it, and eventually I fall asleep to it. I’ve sweat it out in crowds of thousands, rocked out to the Smashing Pumpkins on [...]
March 26, 2013, 4:30 pm | by rachael azulay
Pepsi recently released the new design of their 16 and 20 ounce bottles. Limited retailers will also have the 12-ounce glass bottle version making it a treasure hunt to find one. This is the first major bottle change since 1997 making it 16 years since Pepsi has changed it’s bottle! The redesign is part of [...]
March 18, 2013, 9:48 am | by rachael azulay
A new trend is emerging in which corporations approach celebrities with company-branding roles and positions in marketing to promote their products.
March 1, 2013, 2:57 pm | by Andrew Johnson
It was June the last time we moved. The summer heat was making the experience less-than-enjoyable, as the life-sized wax figurines of all the staff members were melting. Little wax-Kaela, little wax-Luke and little wax-Jordan — they were all melting! MELTING! OH, what a world! We were moving for greener pastures: 515 Legget Drive. This [...]
March 1, 2013, 9:26 am | by admin
Watch a webinar hosted by Jordan Goodfellow and Ryan Moore as we talk about Creating a winning website that will drive traffic and generate leads.
January 23, 2013, 4:23 pm | by Andrew Johnson
American Airlines unveiled their new brand this past week with a new logo, font, and livery. And what a surprise, it was met with mixed reviews! (as with most rebranding efforts are) But, for what it’s worth I like it! Inspired by AA’s heritage, the new logo incorporates the letter A and eagle from the [...]
